"Once upon a time there was a proprietor of one of the smallest bookshops in the world, who was very young, ambitious, hopeful, and full of faith like all young men. I mean of course, all earnest young men. And one day of the days, while quietly sitting in the peace of his shop, he wondered how he could entice inside more of those people who daily hurried past his door. Often-times these people seemed too busy to 'stand and stare' and the proprietor was very disheartened. do not forget that he is a very young, young man. After a long inward discussion, he decided to write a pamphlet about his bookshop and books.
He found this task harder that he had expected; so, acting on an impulse, asked the next person who came in would he—or was it she?—care to help and write something also. Thus he found what a kind world he lived in, for always he was answered in the affirmative. And so it began—a little Magazine of Book Reviews. How was it to end?"
(from the 'Proem...)